Tribal
Identity and web re-design of Canadian women’s wear brand Tribal. An extension was added to the brand; Tribal DeNime, designed by Johan Lindeberg. www.tribal-inc.com, www.tribaldenime.com Client: Tribal. Creative Direction: Sam Sohaili. Photographer: Warwick Saint. Firm: Ink&Co, NYC 2010.
Shoreline Villa
Identity and web design for luxury villa rental in Anguilla, Shoreline Villa. www.shorelinevilla.ai. Client: Shoreline Villa. Creative Direction: Sam Sohaili. Photographer: Nigel Barker. Firm: Ink&Co, NYC 2010.
NYCB: Architecture of Dance – Brochure
Seasonal collateral created for New York City Ballet. Architecture of Dance: a collaboration with renowned architect Santiago Calatrava, who’s drawings are featured in the materials. www.nycballet.com/aod. Client: New York City Ballet. Creative Direction: Sam Sohaili. Firm: Ink&Co, NYC 2009-2010.
YW Rug
Identity, web design and misc collateral materials for YW Rug. Handmade Swedish rugs by Paola Wennerholm. The rugs patterns are made after paintings her grandmother, Ylva Wennerholm, painted. wennerholmdesign.com. Client: YW RUG/Wennerholm Design. Freelance, Stockholm 2010.
Ögonblick Travel
Identity and visual language created as an extension of senior thesis, to a travel agent focusing in different styles of travels according to who you want to perceive the world; silhouettes vs. details. Project: Ögonblick Travel. Creative Direction: Frederun Scholz. Fashion Institute of Technology, NYC 2009.
Book of Noise
Illustrations with typography that implicates sounds and noises. Project: Noise. Fashion Institute of Technology, NYC 2007.
