Identity
Tribal DeNime

Tribal DeNime

Identity and web re-design of Canadian women’s wear brand Tribal. An extension was added to the brand; Tribal DeNime, designed by Johan Lindeberg. www.tribal-inc.com, www.tribaldenime.com Client: Tribal. Creative Direction: Sam Sohaili. Photographer: Warwick Saint. Firm: Ink&Co, NYC 2010.  
Logos

Logos

Various logo designs, NYC & Stockholm 2005-2012.
Tribal

Tribal

Identity and web re-design of Canadian women’s wear brand Tribal. An extension was added to the brand; Tribal DeNime, designed by Johan Lindeberg. www.tribal-inc.com, www.tribaldenime.com Client: Tribal. Creative Direction: Sam Sohaili. Photographer: Warwick Saint. Firm: Ink&Co, NYC 2010.
Shoreline Villa

Shoreline Villa

Identity and web design for luxury villa rental in Anguilla, Shoreline Villa. www.shorelinevilla.ai. Client: Shoreline Villa. Creative Direction: Sam Sohaili. Photographer: Nigel Barker. Firm: Ink&Co, NYC 2010.
YW Rug

YW Rug

Identity, web design and misc collateral materials for YW Rug. Handmade Swedish rugs by Paola Wennerholm. The rugs patterns are made after paintings her grandmother, Ylva Wennerholm, painted. wennerholmdesign.com. Client: YW RUG/Wennerholm Design. Freelance, Stockholm 2010.
Ögonblick Travel

Ögonblick Travel

Identity and visual language created as an extension of senior thesis, to a travel agent focusing in different styles of travels according to who you want to perceive the world; silhouettes vs. details. Project: Ögonblick Travel. Creative Direction: Frederun Scholz. Fashion Institute of Technology, NYC 2009.
Photographer Niklas Alexandersson

Photographer Niklas Alexandersson

Identity, printed portfolio and stationery created for Swedish photographer Niklas Alexandersson. www.niklasa.com Client: Photographer Niklas Alexandersson. Freelance, Stockholm 2009.