Work Experience

2020 - present
Skinroller (Stockholm, Sweden)
Art Director & Digital Designer at beauty e-com start-up Skinroller.se. Creative Lead for the beauty brand's visual strategy, packaging, digital presence & content (SoMe & retail platform skinroller.se). The role is just as conceptual as it is operational with a small tight-knit extremely fast-paced and young team where energy is high and there’s always a new project rolling out. The role oversees all things visual on skinroller.se as well as packaging (primary, secondary, shipping box – you name it) to building brand awareness on all types of media outlets (newsletters, SoMe, promotional campaigns, tv, video etc). Skinroller.se is groundbreaking in its technology to bring professional skincare and skin treatments into the home environment to affordable prices.
Stadium (Stockholm, Sweden)
Freelance Art Director & Digital Designer at Swedish sporting goods retailer Stadium at their in-house design studio. Development of existing Brand Identity, digital web design, SoMe design, and visual merchandising design for in-store usage.
2018 - 2019
FocusNeo (Stockholm, Sweden)
Head of Design at inhouse design studio at Sweden’s most renowned full-service signage company. Team-leader to a group of three other designers. Assignments include, but are not limited to, presenting and selling design concepts and solutions to clients; working with FocusNeo’s own branding (the company did a re-branding which included a name- change and total visual identity update in Sept 2018), content, communication and visual presence through print, social media & web. FocusNeo’s clients include Polestar, Espresso House, ELON and Mall of Scandinavia amongst others.
2016 - 2018
CBRE Sweden (Stockholm, Sweden)
AD/Graphic Designer at CBRE’s inhouse studio. CBRE is one of the world’s leading commercial real estate advisor. With a constant flow of new, large scale financial real estate projects for the Capital Markets team, the pace and expectations to create new creative and visually enticing materials (print & digital) is super high. Demanding clients (such as Tobin Properties, Genova Property Group, Starwood & Oscar Properties) anticipate sales materials that is custom made and exceeds expectations for each new project.
H&M (Stockholm, Sweden)
Freelance Graphic Designer & Final Artist. Graphic Designer for H&M Beauty launch (in stores world-wide August 2015). Secondary and primary packaging for an international market that consists of many different languages and variations. H&M Beauty includes not only a full range of make-up but also tools and accessories.

A S Castro (Stockholm, Sweden)
AD/Graphic Designer at international design & advertising firm in Stockholm. Sketches to finish printed & digital materials. Clients include Sperry Top-Sider, H&M & Gant.

2011 - 2012
BerntzonBylund (Stockholm, Sweden)
Freelance Graphic Designer at award-winning advertising firm in Stockholm. Clients include Jernhusen, Kia Motors & Altia.

2011 - present
AD/Graphic Designer. Freelance work. Art direction, graphic design, final art, layout, photography direction, content, overall look & feel for clients both in New York & Stockholm. Print, digital work and social media. 

2010 - 2011
Estée Lauder (New York, USA)
AD/Graphic Designer at beauty & haircare brand Ojon at their head office in NYC (with Jane Lauder as Brand Manager). Working with the rebranding and visual merchandising for Ojon, especially in Sephora, Ulta & QVC; US and international markets. Creating a totally new look & feel for the brand, with everything from packaging, newsletters to photo shoots.

2009 - 2010
Ink + Co (New York, USA) AD/Graphic Designer at boutique advertising/branding. Working directly with the head Creative Director/CEO, responsible for the everyday contact with clients. Creating layouts, concepts, pitch ideas and campaigns to clients such as New York City Ballet, MoMA, Tribal, QVC & Nigel Barker.

Corporate Agenda (New York, USA)
AD/Graphic Designer at design studio. Building concepts and designs for digital and printed materials. Clients included MasterCard, Samsung, KPMG, Turner & Abbott Pharma.

Me & You (Stockholm, Sweden)
Freelance Graphic Designer at boutique design studio. Corporate identities & rebranding projects. Layout, graphic design, final art & typography.


Berghs School of Communication (Stockholm, Sweden)
UX / Gränssnittsdesign

2005 - 2009
Fashion Institute of Technology (New York, USA)
Bachelor of Fine Arts (Graphic Design)

Berghs School of Communication (Stockholm, Sweden)
Communication Design

Parsons, The New School for Design (Paris, France)
Drawing and Painting in Paris

1999 - 2002
Viktor Rydbergs Gymnasium (Djursholm, Sweden)
Social Science