Ojon (Estée Lauder)
Graphic Design & Final Art
Estée Lauder's hair care brand Ojon brand update and relaunch with Jane Lauder as Brand Manager. Packaging design (secondary & primary), product and beauty photo-shoots, store visual merchandising (external retailers such as Sephora and Ulta), print and digital marketing materials. 

Project: Ojon
Brand Manager: Jane Lauder
Creative Direction: Melissa Knapp
Photographer: Ondrea Barbe (beauty), Lisa Charles Watson (products)
Company: Estée Lauder, NYC 2010-2011