LUCEOCreative Direction, Copywriting & Co-Founder LUCEOLUCEO.COM is my own creation - it’s a skincare brand with CBD as main focus component. All Creative (visual & writing) is done by me; this includes a 360 point of view with everything from packaging design to digital assets (website, newsletters, SoMe (organic and paid). 

LUCEOLUCEO.COM opended in October 2021 and rolled out a few chosen skincare products as well as scented candles. Everything is organic and we are only using natural botanical active ingredients.

The site was first on Squarespace but has then moved to Shopify with more flexible payment options since CBD is a somewhat challenging and new business - especially in Sweden. 

All packaging and branding (visual and tone of voice) is created by me. LUCEO currently consists of myself, my co-founder Andreas Bergh (Business Development) and Patricia Demir (Marketing & PR).   

Project: LUCEO - Lovely things CBD
Company: Superluceo, Stockholm 2021