Tribal Inc.
Art Direction, Graphic Design & Final Art
Founded in 1969 in Montreal, Canada, Tribal began as a women’s pants separates brand. Over the past 40 years, the brand has evolved into a fully merchandised lifestyle collection. Ink&Co got the assignment to to a full re-branding that included logo update, marketing materials (print & digital), photoshoot and new look & feel. Identity and web re-design.

Client: Tribal Inc.
Creative Direction: Sam Sohaili
Photographer: Warwick Saint
Agency: Ink&Co, NYC 2010